{"id":23424,"date":"2026-08-13T14:31:54","date_gmt":"2026-08-13T17:31:54","guid":{"rendered":"https:\/\/capivari.sp.gov.br\/portal\/?p=23424"},"modified":"2026-08-13T14:31:54","modified_gmt":"2026-08-13T17:31:54","slug":"programa-vitrine-digital-capacita-comerciantes-de-capivari-para-ampliar-vendas-pela-internet","status":"publish","type":"post","link":"https:\/\/capivari.sp.gov.br\/portal\/programa-vitrine-digital-capacita-comerciantes-de-capivari-para-ampliar-vendas-pela-internet\/","title":{"rendered":"Programa \u201cVitrine Digital\u201d capacita comerciantes de Capivari para ampliar vendas pela internet"},"content":{"rendered":"<p><span style=\"color: #292a2e;\">Comerciantes e empreendedores de Capivari iniciaram, na noite da \u00faltima segunda-feira (10), uma jornada de capacita\u00e7\u00e3o para fortalecer a presen\u00e7a de seus neg\u00f3cios na internet, atrair novos clientes e ampliar as vendas. O primeiro encontro do Programa \u201cVitrine Digital\u201d reuniu cerca de 60 pessoas no Audit\u00f3rio da Secretaria da Educa\u00e7\u00e3o. A iniciativa \u00e9 promovida pelo SebraeAqui Capivari, em parceria com a Secretaria de Desenvolvimento Econ\u00f4mico, Turismo e Inova\u00e7\u00e3o. A participa\u00e7\u00e3o no programa, que vai at\u00e9 setembro, \u00e9 gratuita.<\/span><\/p>\n<p><span style=\"color: #292a2e;\">O encontro marcou o in\u00edcio de uma s\u00e9rie de atividades conduzidas por especialistas, que apresentar\u00e3o estrat\u00e9gias, ferramentas e conhecimentos para auxiliar os participantes na divulga\u00e7\u00e3o de seus neg\u00f3cios e no aproveitamento das oportunidades oferecidas pelo ambiente digital.<\/span><\/p>\n<p><span style=\"color: #292a2e;\">Ao longo do programa, cada participante ter\u00e1 aproximadamente 14 horas de atendimento, incluindo orienta\u00e7\u00f5es sobre detalhes do com\u00e9rcio digital, t\u00e9cnicas para atrair clientes e aumentar as vendas e crescer no mercado.<\/span><\/p>\n<p><span style=\"color: #292a2e;\">Os conte\u00fados ser\u00e3o direcionados \u00e0s necessidades dos empreendimentos e abordam temas como presen\u00e7a digital, atra\u00e7\u00e3o de clientes, intelig\u00eancia artificial, vendas pela internet e utiliza\u00e7\u00e3o de diferentes canais comerciais.<\/span><\/p>\n<p><strong><span style=\"color: #292a2e;\"><b>Com\u00e9rcio preparado para as mudan\u00e7as<\/b><\/span><\/strong><\/p>\n<p><span style=\"color: #292a2e;\">O gerente regional do Sebrae-SP, F\u00e1bio Gerlach, destacou que o programa oferece aos participantes ferramentas para acompanhar as transforma\u00e7\u00f5es no comportamento dos consumidores. \u201cO Vitrine Digital \u00e9 uma grande oportunidade para os comerciantes de Capivari que querem fortalecer sua presen\u00e7a online e utilizar a intelig\u00eancia artificial. A participa\u00e7\u00e3o de tantos empreendedores neste primeiro encontro mostra que o com\u00e9rcio local est\u00e1 atento \u00e0s mudan\u00e7as no comportamento do consumidor e disposto a buscar novas formas de divulgar seus neg\u00f3cios e ampliar as vendas\u201d, afirmou.<\/span><\/p>\n<p><span style=\"color: #292a2e;\">Na abertura, o secret\u00e1rio de Desenvolvimento Econ\u00f4mico, Turismo e Inova\u00e7\u00e3o de Capivari, Jos\u00e9 Murilo Castellani, ressaltou a import\u00e2ncia de preparar o com\u00e9rcio local para uma realidade em que a internet influencia diretamente as decis\u00f5es de compra. \u201cO comportamento do consumidor mudou e hoje a internet tem participa\u00e7\u00e3o direta na decis\u00e3o de compra. Com o Vitrine Digital, queremos oferecer conhecimento e ferramentas para que nossos comerciantes acompanhem essa transforma\u00e7\u00e3o, conquistem novos clientes e fortale\u00e7am seus neg\u00f3cios\u201d, destacou o secret\u00e1rio.<\/span><\/p>\n<p><span style=\"color: #292a2e;\">O prefeito Vit\u00e3o Riccomini, que tamb\u00e9m participou da abertura das palestras, frisou que o fortalecimento do com\u00e9rcio est\u00e1 entre as prioridades da Administra\u00e7\u00e3o Municipal em 2026. \u201cDefinimos que 2026 teria uma aten\u00e7\u00e3o especial ao fortalecimento do com\u00e9rcio de Capivari. O Vitrine Digital \u00e9 mais uma a\u00e7\u00e3o desse trabalho, oferecendo capacita\u00e7\u00e3o e ferramentas para que nossos empreendedores acompanhem as mudan\u00e7as do mercado, alcancem novos clientes e ampliem suas oportunidades de venda\u201d, afirmou o prefeito.<\/span><\/p>\n<p><span style=\"color: #292a2e;\">Mais informa\u00e7\u00f5es sobre o Programa \u201cVitrine Digital\u201d, oficinas, cursos e outras iniciativas voltadas aos empreendedores podem ser obtidas no GanhaTempo Municipal, localizado na rua Tiradentes, 283, Centro. O atendimento acontece de segunda a sexta-feira, das 8h30 \u00e0s 16h30. Os contatos s\u00e3o o WhatsApp (19) 3492-8870 e o telefone (19) 3492-8871.<\/span><\/p>\n<p><strong><span style=\"color: #292a2e;\"><b>Programa\u00e7\u00e3o do \u201cVitrine Digital\u201d<\/b><\/span><\/strong><\/p>\n<p><span style=\"color: #292a2e;\">Todos os Encontros acontecem no Audit\u00f3rio da Secretaria da Educa\u00e7\u00e3o, localizado na rua Pedro Stucchi, 381, no bairro P\u00e3o de A\u00e7\u00facar. Interessados ainda podem se inscrever no WhatsApp (19) 3492-8870.<\/span><\/p>\n<p><strong><span style=\"color: #292a2e;\"><b>17 de agosto (\u00e0s 19h)<\/b><\/span><\/strong><span style=\"color: #292a2e;\"> \u2013 Desvendando o Com\u00e9rcio Digital: como come\u00e7ar;<\/span><\/p>\n<p><strong><span style=\"color: #292a2e;\"><b>31 de agosto (\u00e0s 19h)<\/b><\/span><\/strong><span style=\"color: #292a2e;\"> \u2013 Como atrair e converter clientes digitais;<\/span><\/p>\n<p><strong><span style=\"color: #292a2e;\"><b>10 de setembro (\u00e0s 19h)<\/b><\/span><\/strong><span style=\"color: #292a2e;\"> \u2013 Escalando vendas digitais: como aumentar o faturamento com multicanais;<\/span><\/p>\n<p><strong><span style=\"color: #292a2e;\"><b>14 de setembro (\u00e0s 19h)<\/b><\/span><\/strong><span style=\"color: #292a2e;\"> \u2013 Palestra de encerramento: como continuar crescendo e se destacar no mercado digital.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comerciantes e empreendedores de Capivari iniciaram, na noite da \u00faltima segunda-feira (10), uma jornada de capacita\u00e7\u00e3o para fortalecer a presen\u00e7a de seus neg\u00f3cios na internet, atrair novos clientes e ampliar as vendas. O primeiro encontro do Programa \u201cVitrine Digital\u201d reuniu cerca de 60 pessoas no Audit\u00f3rio da Secretaria da Educa\u00e7\u00e3o. A iniciativa \u00e9 promovida pelo [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":23425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[18,4,5],"tags":[],"class_list":["post-23424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desenvolvimento-economico-turismo-e-inovacao","category-destaque","category-geral","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programa \u201cVitrine Digital\u201d capacita comerciantes de Capivari para ampliar vendas pela internet - Prefeitura de Capivari<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capivari.sp.gov.br\/portal\/programa-vitrine-digital-capacita-comerciantes-de-capivari-para-ampliar-vendas-pela-internet\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programa \u201cVitrine Digital\u201d capacita comerciantes de Capivari para ampliar vendas pela internet - Prefeitura de Capivari\" \/>\n<meta property=\"og:description\" content=\"Comerciantes e empreendedores de Capivari iniciaram, na noite da \u00faltima segunda-feira (10), uma jornada de capacita\u00e7\u00e3o para fortalecer a presen\u00e7a de seus neg\u00f3cios na internet, atrair novos clientes e ampliar as vendas. 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